HAYA, Hoop As You Are
HAYA is a queer-friendly women’s pickup basketball league in the DC area that will be starting up in 2025. They wanted a competitive yet inclusive league in a clean, modern look. It was also important to represent community, which I accomplished through a flexible animation.
Mockups
Some important applications of how the responsive logo can be used for membership apparel and marketing purposes to grow the brand.
Real Athletes
In the logo, I was tasked with creating something ambiguous, that lots of women could relate too. This meant a bun instead of long flowing hair, and a silhouette instead of a specific skin color. In the animation however, I approached relatability in a different way to give a real, human element to the logo. It shows off the way any HAYA athlete can be a part of the branding and logo.